Steve Schmidt


Lotus Design Brand Studio

In twenty years of designing brands for a huge range of clients, I have learned one thing — you've got just a few seconds for a brand to connect with it's target audience. In that time, you have to distil complex things like values, benefits, positioning and personality into a simple visual statement that grabs attention and holds onto a spot in the memory. No easy task.

My approach to the creative process is all about translating the business objective into surprising, engaging and very accessible design solutions that will really speak to the customer — and quickly! To me, it's all about the editing and saying the most with the least. I believe in simple, clear and fresh design which is heavy on personality and light on the complex and approachable.

If you can make a customer smile — you've got them.

Steve Schmidt